09 October, 2017

The Dove ad controversy

On face value, it looks racist. Use the product and you can go from Black to White. There are photos to prove it.

What most people don't bother to finish is there's another change. The White female pulls her blouse off over her head and she magically turns into an Asian female. I'm having a hard time finding a photo for that because it doesn't fit the outrage narrative.

I see the message as, it works on every skin type, but the message got lost in the outrage over a racist undertone.

Was there a deliberate plan for subtle racism? Who knows? We can read whatever we want into it. Could they have done it differently to get the same message across? Absolutely! It's never about intention. It's always about perception.

So, reader, I am asking for your stories. Have you encountered situations that cause outrage that were less than clearcut? How mindful do we have to be balancing an innocuous message with the risk of offending people's sensibility?

As always, please keep it civil and relevant. I promise I will refrain from commenting on your experience, but I might be curious enough to ask questions to better understand your story.

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